The Project

It all began with Max Punkt and the idea of a blog that reviews blogs who also posts his post as a comment on their blog.


Basically, most blogs are constructed with some element of earnestness. Whether straightforward diaries or cynical, sarcastic spoofs, there remains an absurdness about its intended effect upon a invisible, unknowable "audience". Many seem to be desperate attempts to connect to other people, suspending the discrepancy of web indentity and who the person of that identity might be outside of the web. In this hyper-real state, this project attempts to intensify this sense of strangeness. We've never met, I can't see you, and yet we both are going to e-mail each other. This precarious situation can elevate both the sense of play and danger. Who is taking it serious? Who isn't? And how can that be determined? I can affirm that nobody actually knows Max; yet people(?) respond to him.